Doorman

Objective

To support Doorman Garage Doors—a local service-based business—with digital marketing strategies that improve visibility, drive leads, and reflect their trustworthy, professional brand.

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What I've done

1. Strategic Discovery

2. Local SEO optimization for Google Business Profile

3. Targeted PPC campaigns using Google Ads

4. Email campaign design and execution via Brevo (formerly Sendinblue)

5. Ongoing performance analysis and optimization

Creative Process

1. Research: I reviewed Doorman’s competitors, service area, customer reviews, and search trends to better understand their digital landscape.

2. Google Ads Campaigns: I designed and managed pay-per-click ads focused on service-based keywords with local targeting. I optimized ad copy, CPC, CTR, and structured snippets to improve ROI.

3. Email Marketing: Using Brevo, I created automated service reminder campaigns, maintenance tips, and promotional newsletters with custom graphics and call-to-actions.

4. Local SEO: I improved Doorman’s Google Business Profile through keyword-rich service descriptions, post scheduling, and client review strategies to enhance local search performance.

5. Tracking & Refinement: Regular performance reviews allowed for iterative improvements, ensuring ad spend efficiency and increasing conversion rates.

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Results

-Google Ads achieved a 4.53% CTR with an average CPC of $0.77

-Local SEO enhancements led to improved rankings and higher engagement on Google Business Profile

-Email campaigns led to increased repeat customer inquiries and maintenance bookings

Conclusion

Through a combination of local SEO, paid ads, and email campaigns, I was able to increase Doorman Garage Doors’ visibility and generate meaningful customer engagement. This project demonstrates my ability to implement and refine full-funnel marketing strategies for small businesses.